What Data Are Smart Marketers Tracking?

Data is the backbone of marketing. Metrics and analysis can mean the difference between a marketing campaign’s success or underperformance. But with so much data in increasingly larger sets, what information should marketers study and which should they cast aside. No matter how far technology progresses, some metrics will always be worth measuring. Here is […]


Let Your Phone Be Your Best Travel Guide

Personalize Your Phone to be MORE With the ability to download an app at any convenience, you might imagine how you can make an exciting adventure out of travelling. It comes as no surprise that many people rely on their phones to get where they need to be with relatively small amount of stress. Moreover, […]