How To Build A Globally-Successful Brand
Google, Apple, Microsoft – these are some of the best examples of brands that are successful on a global scale. How exactly are they able to attain such a position? Apparently, there is no shortcut to their success and there is no universal formula on how to achieve it. However, through the things that will be mentioned below, it will be easier to build a brand that can achieve global success.
Choose the Right Model
The first thing that you have to do is to think of the business model that will work best for you. A good example is a platform model. Some of the best examples of businesses with such model include Uber and Airbnb. It is pretty much obvious that these brands are successful around the world, which is why this model can also prove to be promising.
Consistency is one of the most important components of branding success. In all customer touch points, a business should be consistent to become successful. This is one of the secrets behind the worldwide success of Starbucks. Regardless of where you are in the world, you will easily recognize Starbucks, especially the signature service that makes them popular.
Find your Position
In one article from Entrepreneur, it has been suggested that one secret to building a global brand is being able to understand the competitive landscape and finding your distinct advantage over your competitors. You need to have a clear identification of your brand positioning, which will make it easier to determine how to captivate the attention of your target market.
Create a Plan
To succeed in global branding, you need to have a comprehensive plan, which will stipulate the specific steps that should be undertaken to achieve the desired outcomes. You need to be as detailed as possible in outlining your brand strategy. However, while having a plan is important, you should be also open to making changes when necessary.
Utilize the Right Channels
Another thing that you should do is to find the channels that will work best for your business. One of the most important considerations would be the budget that you have. Also, your target market will have an influence on which channel will hold the most promise. There is no rule of thumb on where it is best to channel your marketing efforts. You will have to utilize more than one channel.
When it comes to conveying a message to your target market, you need to be personal and authentic. You need to speak from the heart and appeal on the emotions of your target market. It is critical that you establish a familiar connection to be able to gain their trust. By being personal, there is a higher likelihood that your brand will be valuable.
In sum, achieving global success won’t happen overnight. It is full of uncertainty, but the likelihood of being able to make it will be higher if you keep in mind the things that have been mentioned above.