Using Eco-Friendly Phrases On Your Product Labels
Given how health conscious people are these days, seeing the term organic or natural on product labels will make them feel enticed to buy the products right away. They understand the health benefits that they get from those products even if they have not used them before.
This trend has paved the way for more business owners to also use the same terms when selling their products. The good thing is that some businesses have really shifted to selling entirely natural products. They have worked hard to earn the right to use those terms. If this decision has made the products more popular, it is justified.
Sadly, there are companies who simply make use of such terms because they see the marketing value. They might not have met the requirements or be qualified to use the terms, but they use them anyway.
If you are planning to do the same thing for the sake of increasing your chances of selling your products, think again. The government imposes certain guidelines regarding products that can use the term ‘organic’ or ‘all natural’ on labels.
There is a tough process involved and only those who are worthy of using these terms are allowed to do so. Violating the requirements could make the government force companies to recall their products. Worse, they could suspend the business from trading, for false advertising.
Be careful of the overall design
The idea of using the term organic or natural is just one of the many components when making a product design. There are other elements that have to be considered. Therefore, it is important to deal with the overall design and check if all these elements are appropriate.
The colour of the labels, size of the text, quality of the images and other details are all very important. They need to be checked carefully.
Hire an expert
It is in your best interest to hire quality packaging design companies like pactivate.com to do the job. They have done many other designs in the past and the results were amazing, and businesses have been satisfied.
The good thing about having an expert do the job is that they have tried many other designs in the past. They know what works well, and what will make your product sales soar.
You will still make the final decision, or the group of people in your company responsible for marketing can do it. You should consider the overall appeal of the design and the honesty of all information included. In the future, if changes have to be made, you can make a decision and come up with something even better for future labels.