6 Tips For Trouble-free Sitecore Implementation
Irrespective of the nature of business, business development and marketing professionals have to recognize the rapidly changing business practices, marketing portals, and technological trends. In order to understand and fulfil diversifying consumer expectations, vendors have to utilize the technology to ensure delivering a personalized solution for customers. An enormous availability of technology solutions like mobile app development and responsive site design often make it difficult to select the most appropriate to support the core business functions. Even if it is chosen, poor implementation increases problems.
Among such technology-based software solutions, Sitecore emerges a powerful marketing and content management tool. Having been founded in 2001, it has been offering web content management systems and automated software solutions for multichannel marketing across the globe. The latest technological solution offers a technologically advanced and robust framework for its users. In a short span of time, this business software solution gained tremendous success and popularity for its excellent CMS systems, Digital Experience Delivery Platform and Multi-channel campaign Management system. All you need to enjoy the expected benefits is to implement it accurately.
Here I am sharing few simple tips to help everyone seeking for implementing Sitecore development solutions to progress their business.
Identify your needs
Every business has different priorities and unique set of needs when it comes to implementing a specific technology; they have to expand their vision to decide how they can use it to benefit their business. As we know it is purposefully made to manage website content and marketing platform; marketers can easily relate and set their priorities. Most of them include three things in their need list:
• Content structuring: Spot out the different kinds of content, like testimonials, downloads and blog posts. Ensure that content fields of the system are capable of handling all needs like creating date alerts and news items.
• Online inquiry/marketing form: We all know the primary reason to maintain an online presence is to generate maximum business leads. This can be simply achieved by directing visitors to complete an online inquiry form to access services and specific content like a newsletter or white paper. Sitecore purposefully included web forms for marketers and make it extremely easy for them to create different forms according to their needs. This will also help them to obtain data from website visitors.
• Analytics: Cross-channel analytics is mandatory to understand customers and target market. Sitecore offers the best visitor analytics, which will help you create highly personalized and relevant marketing campaign.
Adhere to the KISS principle
Avoid too much data integration and management, as it can overcomplicate the things. Try to follow simplicity as much as you can to keep the things straightforward. Embracing simplicity becomes much easier while using it. It makes a wonderful information hub and features an API that has an exceptional ability to send and receive data to its users. Besides this, it also enables you to overcome difficulties of upgrading, maintaining and debugging of data.
Implement it gradually
The complete product suite offers numerous great features for its users. But that doesn’t mean all of them they should be implemented at once. Prioritizing features and functionalities are necessary not only to streamline the process but also to avail the maximum benefits. Start with executing critical features only; leave rest of the features for later addition. Starting with minimum functionalities will help you to master the modules, however, you are free to upgrade anytime when you feel the need.
Pay attention to planning
No matter how excited you are feeling about implementing a new technology on your business processes, you can’t select and utilize it unless you are not sure how it will affect your business activities. Only proper planning and observation enable you to enjoy the benefits according to your expectation. For instance, if you are seeking to integrate CRM with Sitecore, don’t proceed if it’s not ensuring saving the scarce resources of time.
Obtain training as soon as you can
Never delay learning a new technology. Start training courses as soon as you start implementing it. Completing few courses during the planning phase will give you a better idea to use it differently.
Hire a lead support
Perhaps you are working with a vendor who is also offering onsite training. You should consider hiring a lead support that is capable not only to use Sitecore and its implementation for your system but also understand the unique business goals of your organization.
Don’t feel overwhelmed while implementing Sitecore on your business model. Successful implementation only needs a proper planning and learning the basics aspects of this technology.