What Do Your Customers Look For In Online Retail?
When you’re a company that owns a website designed to sell things online, making sure you’ve got an amazing user experience lined up for your customers is key to actually making those sales.
You need the right products, of course, but even then what really matters is how easy and seamless buying things from your website can be. And for that to become a major factor in your website, you need to first understand what users want in a quality local Los Angeles ecommerce platform, and then you’ll want to contact professionals like Ender Technology to help you implement these factors.
What is it that they do want? Do they look for aesthetics, or do they look for ease-of-use and navigational simplicity? There are a million questions, but only a few truly matter. Let’s take a look at what it takes for a retailer online to capture the hearts and minds of visitors and turn vague leads into actual sales.
Regarding the Fundamentals
While you may be faced with a different medium, selling things online is just like selling things in real life, because the location and ambience of the store really, really matters. Why? As per CIO, there is hard data to back up that user experience is much more than a buzzword.
Speaking digitally, the proper equivalent here is the web design of your website. Just like how a store should smell nice, be well-lit, and offer a variety of options in an attractive arrangement, so should your website be easy to navigate, aesthetically pleasing, and unobtrusive in its style of product presentation and navigation.
Here’s What Not To Do
There are a couple of very simple design follies that put users off and can potentially cost you that one visitor who may indeed be looking to buy online. Here’s how to avoid them:
Don’t be complicated. Your website should be rather easy to follow, design-wise. Remember the F-rule: visitors typically scan the left-hand side of a website, the website’s top, and some elements present in the center. Keep your menus clearly visible, and make sure that any important information is immediately visible at the top or left of your site.
Explain your business right away. The most annoying thing is when a visitor doesn’t understand what it is you’re offering immediately. It’s rather simple to do, though. Utilize your header to introduce your product or service, so visitors can, on first glance, discover whether you’ve got what they’re looking for, so neither of you wastes the other’s time.
Replace stock images with your own. Stock images have a place in web design, but once you can afford to use your own quality images, do so immediately. You may not even need images. Perhaps a minimalist design will work best for you, at least better than generic, meaningless images of happy diverse couples or students would.
No pop-ups, auto-plays, or ridiculous advertisements. This is pretty basic. While you may make a substantial amount of revenue from ads, you won’t be getting very many sales when you inundate your users with advertisements or pop-ups. As per Practical Ecommerce, pop-ups are bad. They’re bad for business, bad for your website, and bad for your reputation.
There are a couple of other little things to watch out for. Speed is especially important, and as per Kissmetric, it also directly affects your bottom line. You’ll want a product selection that doesn’t paralyze your users with too many choices. In general, a rock-solid design is a great first step.