How An Expired Domain Can Bring In Good Traffic To Your Website
Everything in this universe has a lifespan. Stars die and they do so disastrously. People die, animals die and businesses too- every single thing can die. This includes websites. What happens when a website dies? Will it go to heaven? Does it have some kind of on-line funeral? When a business dies, the owners and workers (perhaps even customers) stop to mourn its loss. They commemorate it. For websites it is rarely the case. The site is simply closed down and the domain put up for auction. The domain you are blogging on right now could be of great use to someone else.
When a domain expires it is placed up for grabs. Whoever is willing to pay the price is going to get it. The benefits of buying an expired domain are just so many. Actually, this is not a new thing. People have been doing it for an eternity. It is great when it comes to improving the performance of your website on the search engines. There are several ways that you can make use of an expired domain effortlessly. The only thing that you need to do is get the right domain.
Domains bring traffic with them
Buying a domain is going to bring good traffic with it. Of course this depends on the type of domain that you buy and the way you use it. You will not purchase just any domain that you find available for purchase. For instance there are just so many Godaddy closeouts available for your purchase but it is not all that will do the trick for your business.
The most common way that these domains are used is by employing a 301 redirect to another site. You can buy a domain and redirect it to your website. This technique works excellently when it comes to bringing traffic to your website. However, in order for it to work effectively the expired domain should have similar (or almost similar) products as those that you are offering on your current site. There is no way an expired domain that was dealing with pet supplies will work for a fashion blog. They are worlds apart.
Another option that you can take is to create a micro site using the old domain and then link to your website. This not only brings the domains traffic but it will also add a good link to your current website. Link building remains a really good way to improve the performance of a website on the search engines.
Do not buy domains from shady vendors. There is no amount of domain modification that will convert a shady domain into a top quality one. Take some time to get a domain that will perform excellently. There are metrics that will help you determine whether a domain is what you need or whether you should go for another one. Domains might be expensive but you can always get some extremely affordable ones if you shop from the right places.