Hot 10 Mobile Application Trends To Rule In 2016

Recently, there were a lot of modifications noticed in the field of mobile app development. Because of the incredible breakthrough in IT and improved approaches to make user’s life easier, 2016 is promised to bring attractive novelties. No matter if you’re interested in Android or iOS, app developers will definitely impress you with their out-of-the-box thinking.

Below you can read more about 10 emerging tech trends in mobile app development-2016.

1. Enterprise mobile applications on the top

The interest from the side of small and middle-sized enterprises grows. Mobile apps are not just made for fun: they unite the entire teams across a single organization and whole world. It allows tracking significant metrics to evaluate performance, output and real time actions. If we speak about controlling employees overseas, some mobile apps are indispensable. Finally, mobile applications make it easier to keep in touch with customers on the go.

2. App security is a must

Since Gartner’s research proved that 75% of mobile applications fail due to the lack of major safety measures, developers started to work actively on this issue. For instance, recently released iOS 9 has stated its interest in only high-end security characteristics.  Search engines like Google tighten security protocols in the latest OS, Android 6.0 Marshmallow. Security demands and protocols continue to arouse the stir.

3. Greater focus on cloud compatibility

There is no secret cloud platforms had a great impact towards mobile app development on the whole. They allow app developers to retain the application size tiny with most of the space claims solved by cloud. It is simpler to manage bandwidth and needed memory space today. As for the users, they received an opportunity to access installed apps on various devices despite the geographic location and other features. Companies in their turn can delegate assignments faster to their foreign partners.

4. Internet of Things stands for new opportunities

According to Cisco report, so-called Internet of Things stands for the market worth of $19 trillion. The number is expected to go up by 30 by 2019. It will stimulate higher growth in the wake of linked gadgets and IoT platforms. But mobile remains the central figure in this boom. In fact, in order to keep updated and stay on the wave, mobile app developers will have to correspond to these trendy, smart connected gadgets.

6. Beacon as the leader of location technology

Beacon has invested a lot of efforts in diversifying a mobile device turned offline and online. A famous innovative location technology is grasped by iOS and Google Android. It figures as a key for a variety of retail applications. Actually, all industries try to utilize this technology because of the attractive opportunities for putting people together in contextual sense and for boosting security measures.

7. App analytics made for better user experience

It is critical to learn how exactly users reach particular application, react to it, see a perfect app, etc. App analytics is the main factors for studying user tastes and analyzing feedback. This tool also helps with deciding on the next design and other elements necessary to ensure proper user experience.

8. Integration mobile, social and wearable in mobile CRM

It is well-known that sales automation via mobile technology is obtaining attention from most of the companies. Thus, excellently integrated Customer Relationship Management platform with real time team messaging should turn a reality. The need for mobile CRM is explained by the raised usage of mobile and wearable in different business fields.

9. M-commerce expansion with more complex mobile payment

Mobile commerce have all chances to overcome traditional e-commerce approach thanks to the simpler and faster money transfer. In addition, mobile devices are now equipped with the improved safety measures and features crucial for providing easy and secure financial operations. Apple Pay and Google Wallet together offer very convenient payment system.

10. In-App ads will drive monetization for the majority of applications

In-app advertising is considered the best adopted monetization strategy since its significant growth. Despite numerous researches with the negative outcomes, in-app ads are called the top tools to support applications financially. User experience might be reduced, but with the latest approach to mobile advertising, organizations got a possibility to catch an eye of the greater audience, avoid distraction, present ads more contextually and make call-to-action buttons first-string. Thus, in-app advertising is the best way to erase the differences in general user experience.

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