How Should Small Businesses Use Social Media For Maximum Impact
Let’s face it, social media has become an important part of our everyday lives. 74% of all internet users have at least one social media account. It was only the matter of second when social media was going to take an important role in business as well. That is why today you cannot find a business that does not have Facebook or Twitter account. It is one of the best ways to bring your business closer to the consumers. Still, it is not all about creating the profile. Here are some things you should have in mind if you are thinking about promoting your business on social media.
Follow the One-in-seven Rule
One of the most important rules when it comes to social media marketing is not to overload your followers with the posts that promote your business. Experts agree that only every seventh post you make should actually be about your business. All of the other posts should be connected to your line of business but not promoting it directly. If you make too many posts like that, you will be labeled as a “spammer” and most likely going to lose some of your followers.
Know exactly when to Post
If only every seventh post is going to be promotional you should make sure each and every one of them counts. That is why you should only post in the period of the day when there is the biggest number of people online. A study showed that most of the people use social media between 7 p.m. and 10 p.m. so that is the time you should make all of the promotional posts.
React as quickly as you can
Hopefully there will be many questions asked by your followers and you should make sure you respond to each of these as quickly as possible. There might also be some positive comments as well as complaints and it is also important to respond to each of these as soon as you can. Experts say that every post has a lifetime of 19 minutes and that a business owner should be able to respond during that period. That way a business owner shows that he cares about his customers and is always there to interact with them.
Record Instructional Videos
One of the best ways to promote your business on social media is to share instructional videos with your followers. You should record your own videos and use your products in it or at least mention the info about your business. Consumers might find these videos helpful and they will surely remember the business mentioned in it. Recording instructional videos is not difficult but can be really effective.
Go for Loyalty
Having the huge amount of followers should not be the only goal you should set. It is more important to have a happy and loyal set of followers than just a bug number of them. Only once you are sure your followers are completely satisfied should you try to make some new ones. Experts at creative advertising agency Reborn agree that the best way to do so is to make a social media marketing campaign. These might get you a lot of new followers who can potentially be your new customers as well.
It is important to be aware of all of these things if you are planning to advertise your business on social media. Some wrong moves can actually have a negative effect on the development of your business. Make sure you think every post through and check for spelling before you actually post.